Invitation to a lecture at AWRAD premises on Monday October 5th, Michle Adams: "Fire & Ice"

Michael Adams is Back in Palestine

The Arab World for Research and Development (AWRAD) invites you to attend a provoking lecture and discussion on:

"Fire & Ice:
The United States, Canada and the Myth of Converging Values"

This is also the title of one of his books, published in 2003 and 2009, which was described by the Toronto Star as:

"A Persuasive and arresting antidote to the popular wisdom du jour".

Place: House of AWRAD, Masayef, of Irsal Str., Right by the Millennium Building, and behind the Rimawi Center. Please call for confirmation or further directions.

Date: Monday, October 5, 2009
Time: 12 Noon (Refreshments and Sandwiches will be served)


Mr. Adams is the author of four Canadian best sellers: Sex in the Snow: Canadian Social Values at the End of the Millennium (published in 1997), Better Happy Than Rich? Canadians, Money and the Meaning of Life, (2000) and Fire and Ice: The United States, Canada and the Myth of Converging Values, (2003), and American Backlash: The Untold Story of Social Change in the United States, (2005).  All four books have been published by Penguin. In addition, Mr. Adams was named as one of the 100 most influential people in Canadian communications according to Marketing Magazine’s Power List 2005. In 2006 he founded the Environics Institute to sponsor survey research that will contribute to the discussion of important public policy issues. To date, the Institute has sponsored a survey of Canadian Muslims, a survey of the people of Afghanistan on issues related to the NATO mission in that country, a survey of Canadian’s engagement with the world plus an academic study of the impact of published polls on voting behavior. The Institute had just completed the field work for a research project on urban aboriginal life in Canada.

AWRAD experienced staff and experts conduct high-quality independent research, and produce innovative recommendations and policy solutions. AWRAD's motto is "Quality Research Matters".